Many bloggers started out when the only reward was the self-satisfying one of being able to express their thoughts, creativity, knowledge, and even dreams. Knowing there were some visitors, who stopped in regularly to read what they had written, was quite enough in the way of reward for them.
A small few started to make a living using those very same blogs, and not just a “scrape by, pizza and beer” living, but in some cases they were seeing more income in a month, than they had previously been earning in a year. Some people like Darren Rowse from Problogger were making their money primarily from the Google AdSense program that came out in 2003 google search scraper . Others with higher traffic levels were selling advertising space to companies that tied in well with the theme of their blogs.
So if it’s so easy, why aren’t more people doing it, and being successful at it? That’s just it, despite many people’s perception that marketing online is a magical push button style of marketing, the truth is it is actually quite a bit of work in the beginning to launch a high traffic popular blog complete with hundreds of posts, thousands of readers each day, and a marketing plan that works.
As someone who was lucky enough to leave his suit and tie management job, in order to pursue a career in internet marketing, and who earns his entire living through his blog, I thought I’d share a few of the primary income streams that I rely on, so that if you should choose a similar career path, you’ll know the key areas to focus on, and won’t waste time on those that are either poor performers, or simply don’t perform at all.
The art of search engine optimisation takes place over the long term – it’s rare nowadays for an SEO company to do some work on your site and get results in hours or even days. Sure, there are companies who phone you up out of the blue and promise this kind of result. But most of them have mastered the art of selling snake oil to new levels. Top search engine optimisation firms don’t normally canvass for new business with these kind of calls. Instead they let their reputation sell their services for them.
Which can make it difficult to track down the top search engine optimisation companies. They may not even come up very high in the search engine results. Some people I speak with in the industry actually prefer not to be found that way because it distracts them from their main function, which is getting their clients found at or near the top of the search results.
Client confidentiality means that asking for the results they’ve achieved for other companies is often met with silence. This makes sense – after all, you wouldn’t want the company to be blagging about the results they’ve achieved for you to all and sundry. But it does make the task of working out whether the firm is offering you top quality results difficult.
Video can rank in both Google and YouTube so you need to check both before you decide how much competition there is and therefore how much effort you’ll need to put into promoting the video to get a decent return.
If YouTube has quite a lot of videos with the same – or similar – title as your proposed video that’s a good sign (you can check the views to confirm that) but also means it will take more effort to rise above them. On the other hand if there are few – if any – competitng videos that will be easier to rank for but is almost certainly a much smaller market. Six of one, half a dozen of the other in a lot of case.
If Google doesn’t have a video on the first two or three pages, that’s maybe a good sign, maybe not. The phrase could be wide open for a video to storm onto page one or it could be a phrase where you stand almost zero chance of getting to the first page no matter how much you work on it.
Arguably, the most potent part of affiliate marketing strategy for newbies is to have a solid affiliate product selection. When referring to ClickBank specifically, anyone (including you) can be overwhelmed by the amounts of products shelving on the marketplace itself. You cannot afford to wrongly pick a product to promote because a poor product won’t solve people’s problem (remember the principle why we want to be an affiliate; to help people, not to scrape money all the way) and just because a product is so popular on ClickBank, doesn’t mean that the product is fit for a newbie to promote.
After miles of article and forum readings be it online and offline, I recognized that there are general criteria set by experts and advanced affiliate marketers that ensure the products they promote will bang in their market audience regardless of their niche positioned. The criteria also somewhat correspond to what my internet marketing guru taught me in many classes held.
Below would be me my personal criteria when picking up a product that I want to promote. Kindly note that the criteria mentioned are solely of my humble knowledge and through hours of comprehensive reading. I’d welcome positive comments if you have any, so it may serve as a guideline to me and newbies out there:
1) Kick off your campaign promoting a niche of your interest or expertise yet can be monetized while at the same closely converging it to the big three niche; wealth, health and relationship. The three niches mentioned are widely accepted as the evergreen of affiliate marketing but are jam packed with skilled and more experience marketers. Furthermore wealth niche in particular would require you to have considerable amount of proof attributed to your affiliate success, so don’t ever sell lies to your potential customer in the first place (by clipping some doctored ClickBank income or fake cars). Don’t go however for a niche that may have astounding searches on Google but little people are keen to actually spend on it. Once you have developed your maturity and authority in your newbies niche then you can start digging into the big three. These three niches have the biggest pool to monetize, so don’t waste your time drifting into a niche so detail that actually has little to no money making potential. Forget about level of competition momentarily because every niche has competitors lurking anyway. Example: if you are an avid violin player, why not start your affiliate business in violin e-course or selling violin music sheets for starters. This way, not only you know what to say about you are also building your authority faster. Plus buyer will trust you better. The key here is to start with something you are well versed with and knowledgeable about.