One of the ways to improve your online brand is by being active online in ways that focus on your professional arena. You can start out by using search engines to find news in your field and keeping yourself educated on what is current. Then, you can find niche communities of your peers and connect on social media sites like LinkedIn, Google+, and Facebook discussing the information that you have learned through your searches.
Once you have some professional places to hang out on the web it is a good idea to start interacting with others on those sites. Make intelligent comments on blog posts, have discussions that are courteous, and always have a link back to your own blog under your name. Be the opposite of a troll, a person that sends spam information in order to get exposure. Avoiding this will give you a wide audience of people who view you favorably and are more likely to be interested in visiting your blog to see if there is more good information and posts to be found.
When they come to your blog, have said information and documentation visible. This is not as difficult as it sounds and can be achieved relatively painlessly:
* link to content that you found helpful and make some comments then ask for opinions
* write a short (250-500 word) post every few days about something in your field
* have a mix of news items and evergreen content that is always useful
If you do a little bit every day, it slowly builds up into an impressive, authoritative presence that gives weight to your online brand. When potential employers look you up online, you have presented yourself in the best way and have a step up on the competition before you have even had a conversation Sherry Dyson . There are numerous cases where people are actually hired based of the internet activity that created a relationship and developed respect for the knowledge displayed within the avenues of social media and online networks. The job offer came as a result of the added authority of their online presence.
If you decide you need professional help for your online brand, we offer online branding and profile development coaching that will teach you the steps to creating a strong online brand. There are employers looking for you right now, they just may not realized it yet. You may be one blog post away from being found.
You want to generate traffic to your financial website. That’s understandable. Who wouldn’t want that? After all, without traffic, you won’t be able to gain traction with your site or blog. The truth is, getting traffic to your website is easy. Within a day or so, you can get floods of traffic.
Which would you rather have, 100 people who visit your website looking for quality finance-related information, or 5,000 average schmoes who won’t know a stock symbol from a hieroglyph? It’s likely you chose the 100 relevant visitors.
Perhaps you can brag to your friends that your website got 5,000 visitors. But, bragging rights do little to build a long-term financial website, one where people revisit often. That is a true test of a successful financial website (or any website, for that matter), how many people return! How many people sign up for your newsletter? And the truest “litmus test” is how many people buy products or services from you?
How to Get Relevant Traffic
Before you make your fingers bleed writing a bunch of useless articles or blog posts on your blog, take a step back and ask what you want to accomplish with it. What are your goals for your website? You should not proceed without having this basic information formulated. Otherwise, you’ll be shooting in the dark, randomly selecting topics that won’t make much of a difference towards generating any traffic, let alone targeted traffic.