Optimizing your Instagram channel for direct sales will lead to enormous rewards.
This article will cover how to use Instagram with your direct sales marketing business. The purpose of this article is to turn your Instagram account into an income opportunity.
By ignoring the fundamentals of marketing on Instagram, you allow the competition to succeed.
Marketing on Instagram grows your website traffic and number of views per month. Yes, Instagram is just that powerful! (source: affiliatemarketing.com)
Below I give you the top tips for all affiliate marketers. If you are trying to sell your direct sales products using Instagram you need to keep reading.
#1: Tell People What to Do
Nothing will grow your business faster than telling your audience what you want them to do. This is a Call to Action. It works, it is time tested, and it is true. In the fast paced world of social media, you must show your audience how you can help them. Then you immediately tell them where to go for that help. In fact you audience will appreciate the “straight to the point” tactic.
From our first-hand experience, Instagram is a unique social media channel in this respect. A typical person on Instagram will to look at a picture, check the description, and follow the call to action. Simple as that. To earn sales on Instagram you must give a call to action “Click the link in profile if you want to learn more!”
From experience, when the call to action precedes the amazing offer you get more leads.
Sounds amazing right? Well guess what? It works.
There are many ways to entice your audience. It all begins with putting the right images and calls to action out there. This leads to tip #2.
#2. Identify Your Audience’s Preference
Images that appeal to the customer’s preference is the most important step for monetizing business on Instagram.
Finding, targeting, and staying relevant to your audience is the critical factor. And whether you make the most income from this platform.
Identifying your audience’s preference is a huge topic. I have seen what happens when business owners post the wrong content to the desired audience. Let’s just say it isn’t pretty!
Luckily, you are reading this with some understanding of your audience’s preferences. So this should be simple. Take a look back through your Instagram feed and check out the popular posts. What has received comments, shares and likes? Your audience will have the same tastes and preferences you do. Start each Instagram post with the question “Would this image pique my interest?” “Would I buy this?” If you answer yes, then you have found great content.
Consider going to your competitor’s pages as well. Check out their popular posts and images. As you find images your niche audience is interacting with, make similar ones for your page.
Once you’ve established your audience’s preferences, it is time to move onto tip #3.
#3 Identify the Profit Locations
Your monetization options on Instagram stay limited when you represent a direct sales company. Most direct sales companies do not allow their affiliates to take out Instagram power likes advertising space. Read the fine print on your affiliate membership. Chances are good that paid advertising is not allowed.
So what are you supposed to do?
Do you remember tip #1? The call to action? Your affiliate situation demands that you use a powerful call to action to a profit location.
But wait. Do not post your affiliate link in this location, create an intriguing freebie instead. Your goal is to lead the audience to content. You can post this freebie link on Instagram and any social network. This link will collect email leads from people who want more information.
What is content? Content is information your niche audience wants. If you represent the make-up industry then maybe a freebie on how to contour is a good option. If you represent the health and wellness industry, then low fat recipes would work.
The purpose of these profit locations is to take your Instagram audience and turn them into leads. Give a call to action to “Click the Link in the Profile” in the description. This is your profit location. Next you move from the profit location to a sales funnel. Keep reading for tip #4.
#4: Educate, Give Variety and Repeat
After you have led your audience to the profit location you need to have a plan of action. Take the leads who wanted your freebie and turn them into a product sale